Preliminary research and theme determination
Festival Culture Research: In-depth understanding of the cultural connotations, traditional customs and symbolic meanings of the target festival. Take the Spring Festival as an example. It symbolizes bidding farewell to the old and welcoming the new, as well as reunion and happiness. Common elements include red, firecrackers, lanterns, the character “Fu”, and the Chinese zodiac. By studying these elements, rich sources of inspiration can be provided for key chain design.
Target audience analysis: Consider the target audience of the key chain. Different age groups and groups have different preferences for festival themes. For children, they may prefer festival elements with bright colors and cute shapes, such as cartoonized zodiac images and lanterns with smiling faces. For young people, they may tend to prefer fashionable and individual designs, such as the minimalist style of the character “Fu” or Spring Festival patterns with popular elements. For middle-aged and elderly people, they may pay more attention to the embodiment of traditional elements, such as traditional paper-cutting style patterns.
Determine the design theme: Combine the festival culture and the target audience to determine a unique design theme. For instance, during Christmas, the theme of “Dreamy Christmas Forest” can be determined, and elements such as Christmas trees, reindeer, and snowflakes can be incorporated into the key chain design to create a warm and dreamy festive atmosphere.
“形 型设计” 可 以 翻 译 为 “shape design”
Core element selection: Based on the design theme, select the most representative festival element as the core shape of the key chain. In Halloween-themed designs, elements such as pumpkin lanterns, ghosts, and bats can be chosen. Take the pumpkin lantern as an example. It can be designed into a round and cute shape, highlighting the texture of the pumpkin and the shapes of its eyes and mouth, thus giving it the characteristics of Halloween.
Creative fusion of styling: Creatively integrate multiple festival elements to create unique styling. For instance, in the design of the Mid-Autumn Festival theme, the jade rabbit and the moon can be combined to create a shape of a jade rabbit holding the moon. This not only reflects the reunion meaning of the Mid-Autumn Festival but also adds to the fun of the shape.
Proportion and form adjustment: Considering the size of the key chain and the actual usage requirements, adjust the proportion and form of the design. If the key chain is small, the design should be simple and clear, avoiding overly complex details. If the size is large, some details and layers can be appropriately added to make the shape more rich. For instance, when designing a large-scale Spring Festival zodiac key chain, details such as the zodiac’s fur and decorations can be added to make it more vivid and realistic.
Color matching
Follow the traditional colors of festivals: Different festivals have their specific color traditions, and these traditions should be followed when designing. For example, the Spring Festival is mainly in red, symbolizing joy and auspiciousness. Christmas uses red, green and gold as the main colors to create a warm and magnificent atmosphere. In the design, these traditional colors should be reasonably applied to make the key chain have obvious festival characteristics.
Color contrast and coordination: When using colors, attention should be paid to their contrast and coordination. Key elements can be highlighted through contrasting colors, such as using yellow patterns on a red background to enhance the visual impact. At the same time, attention should also be paid to the coordination of colors to avoid overly chaotic colors. For instance, in Halloween-themed designs, the contrast between orange and black can be used, along with some purple accents, to create a mysterious and terrifying atmosphere.
Considering the material properties: As it is made of food-grade silicone, its color performance is different from that of ordinary materials. It is necessary to choose pigments suitable for silicone materials to ensure bright, long-lasting colors and compliance with food-grade safety standards. At the same time, the impact of the transparency and glossiness of silicone on the color should be taken into account, and the saturation and lightness of the color should be adjusted reasonably.
Detail design
Texture and quality expression: By designing different textures and qualities, the sense of reality and fun of the key chain can be enhanced. In the design of the zodiac key chains for the Spring Festival, some hair textures can be designed on the surface of the zodiac signs to make them look more realistic. In the design of snowflake key chains for Christmas, a crystal-clear texture can be created to enhance the festive atmosphere.
Functional detail addition: Consider the actual usage function of the key chain and add some functional details. For example, design a small hanging ring on the key chain to facilitate hanging the key; Or design a small openable box for storing small items, such as coins, earrings, etc. These functional details can not only enhance the practicality of the key chain but also increase the uniqueness of the design.
Brand logo integration: If there is a brand requirement, the brand logo can be ingeniously integrated into the key chain design. Brand logos can be designed to be small and exquisite, without affecting the overall aesthetics, and at the same time, they can also play a role in promoting the brand. For instance, the brand logo can be designed in the form of a relief on the back of the key chain, which is neither obvious nor jarring, and it can also catch the user’s attention.
Sample production and testing
Make samples: According to the design plan, make samples of food-grade silicone key chains. During the production process, operations must be carried out strictly in accordance with the production technology of food-grade silicone to ensure the quality and safety of the product.
Visual inspection: Carefully examine the appearance of the sample to check if the shape is accurate, if the color is uniform, and if the surface is smooth, etc. If any problems are found, adjustments should be made to the design plan or production process in a timely manner.
Performance testing: Conduct some performance tests on the samples, such as tensile tests, bending tests, and waterproof tests, to ensure that the key chain will not be easily damaged during use. Meanwhile, food-grade safety tests should be conducted to ensure that the products meet relevant standards.
Packaging design
Highlight the festive atmosphere: The packaging design should echo the festive theme of the key chain to highlight the festive atmosphere. The packaging design can be carried out using the same colors and elements as the key chain, such as printing red “Fu” characters, firecrackers and other patterns on the key chain packaging with the Spring Festival theme.
Protecting the product: The packaging should be able to effectively protect the key chain and prevent damage during transportation and storage. Appropriate packaging materials, such as foam and sponge, can be selected to cushion and fix the key chain.
Adding value: The added value of the product can be increased through packaging design, such as attaching a festival greeting card or a small gift inside the package to enhance consumers’ purchasing desire.
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